STUDIO
THE STUDIO BEHIND LUMINA.
We learned by putting ideas into people's hands.
Mind Blown League is a South African game and story studio building original games, characters, stories and experiences through the World of Lumina.
For more than a decade, we have built games, put them into people's hands and learned from what happened.
PEOPLE EXPERIENCE AN IDEA DIFFERENTLY WHEN THEY CAN PLAY WITH IT.
That experience is now shaping something bigger.
INTO CULTURE.
BUILT IN DURBAN. BUILT THROUGH PLAY.
WE THOUGHT WE MIGHT MAKE A SCIENCE MAGAZINE.
THE LEARNERS HAD A BETTER IDEA.
When we started listening to young people about how they were spending their time, one thing became clear.
They were playing games.
So the question changed:
WHAT IF SOMETHING WORTH KNOWING COULD LIVE INSIDE SOMETHING PEOPLE ACTUALLY WANTED TO PLAY?
That question became Mind Blown League.
WHY WE’RE BUILDING LUMINA
A GENERATION THAT GROWS UP BELIEVING A CLEANER, REGENERATIVE FUTURE IS NOT ONLY POSSIBLE, BUT THEIRS TO BUILD.
SO WHAT DO WE DO ABOUT IT?
We create games, stories and experiences through the World of Lumina that make regenerative futures exciting to imagine, irresistible to play and possible to begin building in the real world.
MAKE THE FUTURE WORTH WANTING
OUR PROVING GROUND
BEFORE LUMINA BECAME A WORLD, PLAY WAS ALREADY TEACHING US.
Our earlier work took games into classrooms, competitions and real-world environments.
Players had to understand the rules.
Competition had to sustain attention.
Stories had to matter.
Experiences had to work outside the drawing board.
We built.
People played.
We watched.
We listened.
We changed things and tried again.
10+ YEARS
building, testing and improving through play
8,500+
young people reached
175+
schools
Different games. Different questions. Years of learning what makes people participate.
A RECENT PROVING GROUND
WE DESIGNED.THEY PLAYED.WE MEASURED.WE LEARNED.
VAR ZONE
Through the Technology Innovation Agency-supported Raising STEEM initiative, VAR Zone was used with learners in five Hammarsdale high schools.
18% → 75%
EUCLIDEAN GEOMETRY CONFIDENCE
26% → 55%
CHEMICAL CHANGE CONFIDENCE
25% → 55%
CONFIDENCE ANSWERING TEST QUESTIONS
63% → 90%
ENGLISH READING & SPEAKING CONFIDENCE
Baseline and endline learner confidence/perception measures. These are not exam-mark or attainment claims.
THE EVOLUTION
ONE THING KEPT LEADING TO ANOTHER.
PART 1 · GOGI
WHERE LUMINA BEGAN TO EMERGE.
Players were responding not only to game mechanics, but to the characters, creatures and world around them.
That was an early sign that something larger than a single game was taking shape.
PART 2 · NURDLE INNOVATION CHALLENGE
THE GAME LEFT THE TABLE.
Players who had entered Lumina through GOGI extended the experience into a real environmental challenge, developing ideas for removing nurdles from beaches.
GOGI / LUMINA → PLAY → NURDLE INNOVATION CHALLENGE → TANGIBLE ACTION
PART 3 · BLIGHT CLUB
NOW LUMINA HAS A NEW DOORWAY.
An entertainment-first physical game gives people another way to discover, own, play and share the world.
THE GAMES WERE GETTING BIGGER THAN THE GAMES.
THE PEOPLE
DIFFERENT STRENGTHS.
ONE WORLD.
We come at Lumina from different directions. The work becomes stronger where those disciplines meet.
VIROSHEN CHETTY
Co-Founder & CEO
Creative & Commercial Strategy
Shaping MBL's creative direction, game and product strategy, and the commercial pathways that can take Lumina further into the world.
NIRESHNEE CHETTY
Co-Founder & COO
Operations, Partnerships & Growth
Turning ambition into a functioning studio through operations, partnerships, delivery and the relationships that help MBL grow.
KUVERA CHETTY
World & Creative Director
Guarding Lumina's story, characters, factions, creatures, canon and creative coherence as the world grows.
SAMARA CHETTY
Audience & Community Strategy Lead
Growing the communities around Lumina, shaping how we listen and respond to audiences, and turning what we learn into insight for what we build next.
MBL also works with specialist South African artists, designers, manufacturers, researchers and production partners as different projects require.
SUPPORT & RECOGNITION
BUILT IN THE REAL WORLD.
Social Innovation Seed Award · 2022
Funding & support
2nd place Bambelela Business Awards · 2026
Finalist · Pitching Den
Featured · KZN State of Innovation · 2025/26
PURPOSE NEEDS AN ENGINE.
We want to build games people want to buy, stories people want to read and a world people want to return to.
Commercial strength gives Lumina reach, independence and the ability to keep growing.
Real-World Missions give that growth consequence.
THE TWO SHOULD MAKE EACH OTHER STRONGER.
BUILD THE WORLD.
More players.
More stories.
More characters.
More places to play.
More ways to belong.
And more reasons for people to keep coming back.